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Bonbids Fundraising

Improving Donor Onboarding for Schools

UX Research, Analysis, Prototypes, Testing


Role:
User Research, UX Design
Tools/Methodology:
User Interview, Competitive Audit, Low-fi Prototyping, High Fidelity Design, Figma
Client:
Bonbids


For many teachers and parents, fundraising for their children’s schools are a necessary part of supporting these schools. Bonbids is a platform that seeks to make this process enjoyable and rewarding by gamifying it.

We worked closely with user interviews with Bonbids founder to improve the Bonbids onboarding process.
The Problem

How can we enable users to intuitively and effectively sign up for Bonbids so they feel connnected & engaged with their causes?

Discovery & Research

User Interviews & Testing

 
Findings
  • Users want to feel close connection to the causes they are donating to.
  • Most users we interviewed donate more than 1 times a year, some of them are recurring donors.
  • Users want it to be clear where their money is going.

Competitive/ Comparative Analysis





Persona



Three Main Takeaways


1. User-Centricity & Personalization 
  • Users are confused by the language and fundraising terminology
  • Users want flexibility and more options in initial payment bundles
2. Simplicity & Consistency
  • The onboarding steps and rationale for certain requirements are unclear
  • Visual inconsistencies in the website design confuse users

3. User Engagement
  • Lack of reminders and clear actions after onboarding hinders participation
  • Users want to feel closely connected to the causes they are donating to

Reiterative Designs


High-level User Journey & Flows


User Flow


User flow before:
After:


Wireframes

Ideate on variations related to:
    • Copy and language
    • Emphasis of prizes vs. connection to the cause
    • Donation options

Iteration 1:

Iteration 2:

Iteration 3:

Usability Test Results

Final Prototype




Interactive Prototype Demo: https://bit.ly/2zJh5Hl

Suzanne Shuran Wu © 2020

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